This is incredibly bizarre when you stop and think about it. Nearly half of Brazil's population admit to having African descent. Brazil has more Black people than any country outside of Africa. But it wasn't till November of last year that TV da Gente (Our TV) Brazil's first Black owned station with programming aimed primarily at Black viewers, came into existence. On the other hand, in the United States, BET is about 25 years old. Check out A New Color in Brazil TV
I'm not sure what is the best way to think of this. Either the Afro-Brazilians have wanted something like this all along, but were so disempowered by the racial climate that they didn't believe they could achieve the goal in spite of their numbers? Or perhaps racial consciousness is so low in Brazil that they didn't even conceive of a desire for greater representation? Or maybe something else entirely different?
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