Wednesday, March 10, 2010

check both! / ¡chequea las dos!

CAMPAIGN TO INCREASE THE AFRO-LATIN@ COUNT ON THE 2010 CENSUS

(New York, NY) In an effort to achieve an accurate count of Afro-Latinos in the United States Census, the nonprofit afrolatin@ forum has produced a series of public service announcements that call on Latinos of African descent to identify as both Hispanic and Black on the 2010 form. By proclaiming “Check Both!/¡Chequea las dos!” the bilingual spots highlight the importance for Latin@s of African descent to self-identify as such on the Census.

The count has far-reaching implications, determining how $400 billion in federal funds are distributed to local governments each year. Over 10 years, a community could lose a projected $1.2 million of federal funding for housing, health and education programs for every 100 persons that are not counted, according to the NAACP. Studies have established that despite a higher educational level, Black Latin@s are more likely to live below the poverty level than other Latin@s and have the highest unemployment rate.

Afro-Latin@s and Census 2010
Yo Soy
Y Tu Abuela
Facts

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